P.R. CAMPAIGN SERVICES
To attract customers today, it’s all about the emotional connection. We hear it all the time. But what does it actually mean?
In a recent study, 83% of consumers said they would be willing to spend more money on a service or product if they felt a personal connection to the brand. This doesn’t stop at a one-off purchase. Once an emotional connection has been established, a person will seek you out and continue to buy over their lifetime. Consequently, when it comes to designing a successful PR campaign, creating a powerful human experience should be at the forefront of everything.
Who better to create that experience than a human behaviour expert?
I have worked with agencies and brands across the globe to do just that. My forte is delivering fresh and innovative ways to make campaigns personal, both for the brand and the consumer. From creating brand launches, events and workshops to analysing data and presenting my findings to the press, here are just a few examples: